A Facebook test shows how the social network might use Instagram

Internet Retailer

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….The test shows the social network is working to better understand how and when consumers respond to ads on Facebook and Instagram, which should help it improve ad attribution, says Lou Kerner, a social media analyst and investor at The Social Internet Fund.

“The reason that Google has been so successful is because it’s simple to see that someone clicks and buys something,” he says. “But often that’s only the last piece in a much larger funnel. Facebook is trying to understand how Facebook and Instagram advertising leads to that search, which, if it can demonstrate, will undoubtedly increase the value of those ads.”

UCLA Entrepreneurship Forum — Fireside Chat

CNSI Entrepreneurship Forum

Monday August 11, 4PM @ CNSI Auditorium

Fireside chat – LA’s startup ecosystem

Hear how entrepreneurs view LA’s strengths & weaknesses, investment trends, what’s hot (or not) & exit opportunities

 

Mike Jones

CEO – Science Media Inc.

Moderated by Lou Kerner (Founder – The Social Internet Fund)

Followed by Networking Reception

Click here to RSVP

 

 About Mike Jones

Long-time entrepreneur and former CEO of Myspace, Michael Jones now serves as the CEO of Science Inc., a Los Angeles-based technology studio that nurtures successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform.  Over the past three years, Science has built, funded and acquired successful digital brands such as Dollar Shave Club, DogVacay, Delicious, HelloSociety, and more. As a serial internet entrepreneur, Jones has founded, advised, invested in and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL, Tsavo Media, Movoxx, PeopleMedia, Brizzly and Myspace.

About Lou Kerner

Lou Kerner is the Founder and Senior Partner of The Social Internet Fund, which invests in the primary and secondary shares of rapidly growing private technology companies.  Current fund investments include Appcelerator, Appia, FireEye (NASDAQ FEYE), LiveRamp, Livefyre, Meetup, Palantir Plated, Scribd and Yashi.  Lou was previously Wall Street’s first social media analyst at Wedbush Securities, where he was the Managing Director of the Private Shares Group.

About CNSI Entrepreneurship Forum

CNSI’s Entrepreneurship Forum is designed to enable entrepreneurial UCLA faculty, staff and students to exchange ideas and build relationships within the LA entrepreneurial ecosystem. The forum serves CNSI’s mission to facilitate commercialization by creating an environment where innovative ideas can be shared and cultivated into commercial opportunities.

For more information, contact Neelam Sullivan (Neelam@cnsi.ucla.edu)

Lou Kerner Presents – “The Disruptive Technologies” Conference Call Series

Topic

Machine Learning

 Speakers

James Prudhomme

CEO – Datacratic

 

Andrew Shikiar

V.P Marketing & Corp Dev – BigML

 

Kalyan Lanka

V.P. Product Management – Lotame

 

When: Wednesday, August 6th, from 2:00PM-3:00PM EST

Where:  Conference Call – Please email lou@socialinternetfund.com

for dial in information

Please join us for a conference call featuring three thought leaders on the current state and future direction of Machine Learning. Click here to get the slides for the call.

Machine Learning is a scientific discipline that attempts to program systems to automatically learn and improve. Learning in this context is recognizing complex patterns and making intelligent decisions based on data. The problem is that the set of all possible decisions given all possible inputs is too complex to program. So Machine Learning companies develop algorithms that discover knowledge from existing data sets, and then test, iterate and improve in a never ending virtuous circle. Machine Learning integrates various disciplines including probability theory, logic, combinatorial optimization, search, statistics, reinforcement learning and control theory. The developed methods are at the basis of many applications, ranging from language processing, to forecasting, pattern recognition, games, data mining, expert systems and robotics. Every industry is going to be increasingly driven by Machine Learning.

MONEY: FACEBOOK’S FINAL FRONTIER

Fast Company, June 18th, 2014

See full piece here

Change won’t come, though, until the products are “not just a little bit better but five times better,” says Kristo Kaarnmann, cofounder of the foreign exchange disrupter TransferWise, one of the startups Facebook tried to partner with on its e-money product. One five-times-better possibility? WhatsApp, the drop-dead simple messaging service that’s already used by more than 500 million people around the world. Facebook is looking for a way to make money from its expensive purchase, one that ideally wouldn’t force Facebook to trample upon the startup’s anti-advertising pledge. “WhatsApp is potentially a massive m-payment system,” says Lou Kerner, a venture capitalist and founder of the Social Internet Fund. “If you look at WeChat [a competing messaging platform], it’s already a payment system.” Or perhaps

Questions Of A Bubble As Tech Momentum Fades

The Economic Times April 18th, 2014

See full clip here

Lou Kerner at the Social Internet Fund  an investment fund focused on new tech firms, said the question of overvaluation has to be examined “on a company by company basis.”  You can see companies whose valuations are stretched,” he told AFP. “Will they grow into their valuations? I think most of them can.”  Kerner also said the new Internet economy creates a situation “where companies are gaining traction at speeds we’ve never seen before.”