Monthly Archives: June 2010

Social Gaming Plunge Levels Off In june

The negative impact on social gaming providers from Faceboo’s changes in notifications and requests imposed in March finally seemed to have slowed in June, with total monthly active users (MAUs) of the top 10 game developers dropping by a little … Continue reading

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Playdom Announces Expansion In Europe

Playdom has raised $43 million to date and made six acquisitions, including Acclaim Games, and has just announced their intentions to expand into Europe. They plan to create localized versions of their game titles such as Mobsters, Tiki Resorts and … Continue reading

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If You Build Farms, They Will Come? Second Life Is Restructuring To Become More Social

Linden Lab, the company that owns and operates Second Life, has announced today that they’re laying off 30 percent of their staff, labeling the move as “restructuring” and “reconfiguring”. Their new strategy is to make Second Life more of a … Continue reading

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Metrics That Matter For Social Gaming Investors

This post is written by Guest Author Byrne Hobart, a marketing consultant at NYC-based Blue Fountain Media. Blue Fountain Media helps clients with website design & development, online marketing, graphic & logo design and more.  In this post, Hobart explains … Continue reading

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Will Cost Per Installation Save Facebook Applications?

This post is written by Guest Author Hussein Fazal, CEO at AdParlor Inc.  AdParlor is a performance based applications advertising network focused on CPI (cost per installation).  In this post, Hussein highlights some of the points in AdParlor’s recent white … Continue reading

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David Kirkpatrick Video Interview – Author of “The Facebook Effect”

We had the opportunity to sit down with David Kirkpatrick, the author of “The Facebook Effect” for a 35 minute interview a few weeks ago.  The book’s subtitle, “The Inside Story of the Company that is Connecting the World,” is … Continue reading

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Social Gaming Says Good Riddance To The Month Of May

Facebook’s changes in notifications and requests, which eliminated a significant amount of free advertising enjoyed by social gaming applications, had a major negative impact on Zynga and most of the other major social gaming companies driving large losses in Monthly … Continue reading

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