While providing significant utility to users, highly social properties like Quora are also introducing an impending issue that we term “The Wall of Data”. There is a scene in the movie Poseidon Adventure, when a crew aboard the S.S. Poseidon looks out a pair of binoculars to see this massive wall of water approaching:
When we gaze through our binoculars at the tremendous amount of data being produced by The Second Internet, we see the same massive wall approaching. It is overwhelming, unprecedented, and the impact is widely under-appreciated. And the pace of data creation will only increase as we move towards ambient socialization — where instead of having to manually update statuses and whereabouts, these behaviors will be broadcast automatically.
We have met with multiple companies that speak about the massive amount of data that they aggregate from their one billion+ monthly users. Given the scale of their data, the thought of using Amazon’s cloud to manage their data is out of the question. Five years ago, that data would have been epic. Today, that amount is being aggregated in lots of pockets of The Second Internet.
When we think about how all of that social data is going to be indexed and made searchable, we come back to Google. That’s one of the reasons why we believe that Google gets social. While facebook and social broadly is great for discovery, if you’re searching for data in the social graph, Google has unique capabilities to help you find it.