From the monthly archives:

April 2011

Democratizing Media: Partnering With BitTorrent To Distribute My Novel Captive

April 27, 2011

Share Guest Post by Megan Lisa Jones, Author of “Captive” My alternate title to this post was How to build a global audience in days, and the story begins with over 400,000 downloads in the first twelve days of the promotion. Captive was the first book chosen in BitTorrent’s new artist program. BitTorrent is a [...]

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THIS QUARTER IN VENTURE FUNDING – Q1 2011

April 27, 2011

Share In a comprehensive review of the VC transactions in Q1 2011, we identified each investment made in a company we classified as a Social Media focused company. VC funding of Social Media companies rocketed to $2.18 billion in Q1, surpassing the $1.6 billion raised by Social Media companies for full-year 2010.  This surge was [...]

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THIS WEEK IN SOCIAL GAMING – 4-15-2011

April 27, 2011

Share After the meteoric rise of Cityville in December 2010, and post the holiday season, Monthly Active Users (MAUs) for the Top 10 Facebook game developers trended down for two months, but March saw an MAU increase of 2%, to 432.3 million. From the time we began tracking the social gaming sector in April 2010, [...]

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Facebook Advertising Showing Improvements

April 27, 2011

Share In a report released this week, Efficient Frontier reported that cost-per-click rates on Facebook ads increased by 40% in Q1 ‘11 versus the prior quarter (Q4 ’10).  While we appreciate the strong macro trends driving Internet advertising growth, and Facebook’s improving optimization techniques, we were still very impressed by this significant growth, particularly given [...]

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Facebook Friends Baidu

April 27, 2011

Share News of a potential partnership between Facebook and Baidu surfaced this week. Why China? Facebook is entering China at a time when China is adding 10 million Internet users every month to a current Internet user base of 457 million (still only 34% penetration).  In addition to this massive user base, China’s online advertising [...]

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Social Media: The Crazy Girlfriend

April 11, 2011

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This Week In Social Media

April 8, 2011

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THIS WEEK IN FACEBOOK

April 8, 2011

Share BarackObama.com Re-launches with Focus on Facebook   President Barack Obama’s re-election campaign officially started on April 4th with the launch of a revamped BarackObama.com; and Facebook is front and center.   On the homepage, where users are prompted to add their email address, the traditional “Enter” or “Submit” button was been replaced with an [...]

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THIS WEEK IN TWITTER

April 8, 2011

Share Refocusing the User Value Proposition   Last week we highlighted the return to Twitter of co-Founder Jack Dorsey and indicated product changes would follow that would be designed to make the user experience more intuitive and useful for average users.  Twitter’s major problem today is “onboarding,” which is the process of taking a new [...]

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THIS WEEK IN GUEST POSTS: MONETIZING SOCIAL

April 8, 2011

Share   Refocusing the user value proposition for Twitter is not only designed at growing the sheer volume of the user base, if successful, this strategy will also allow Twitter to better monetize its traffic by enabling advertisers to more effectively target users with offers that match known interests.   This is one example of [...]

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