Monthly Archives: April 2011

Democratizing Media: Partnering With BitTorrent To Distribute My Novel Captive

Guest Post by Megan Lisa Jones, Author of “Captive” My alternate title to this post was How to build a global audience in days, and the story begins with over 400,000 downloads in the first twelve days of the promotion. … Continue reading

Posted in guest post, marketing, Research, This Week In Social Media, TWISM | Leave a comment

THIS QUARTER IN VENTURE FUNDING – Q1 2011

In a comprehensive review of the VC transactions in Q1 2011, we identified each investment made in a company we classified as a Social Media focused company. VC funding of Social Media companies rocketed to $2.18 billion in Q1, surpassing … Continue reading

Posted in Facebook, Research, This Week In Social Media, Venture Capital | Leave a comment

THIS WEEK IN SOCIAL GAMING – 4-15-2011

After the meteoric rise of Cityville in December 2010, and post the holiday season, Monthly Active Users (MAUs) for the Top 10 Facebook game developers trended down for two months, but March saw an MAU increase of 2%, to 432.3 … Continue reading

Posted in Research, social gaming, This Week In Social Media, TWISM, Zynga | Leave a comment

Facebook Advertising Showing Improvements

In a report released this week, Efficient Frontier reported that cost-per-click rates on Facebook ads increased by 40% in Q1 ‘11 versus the prior quarter (Q4 ’10).  While we appreciate the strong macro trends driving Internet advertising growth, and Facebook’s … Continue reading

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Facebook Friends Baidu

News of a potential partnership between Facebook and Baidu surfaced this week. Why China? Facebook is entering China at a time when China is adding 10 million Internet users every month to a current Internet user base of 457 million … Continue reading

Posted in China, Facebook, Renren, This Week In Social Media, TWISM | Leave a comment

Social Media: The Crazy Girlfriend

Posted in Facebook, foursquare, Groupon, Location Based, secondmarket, Twitter | Leave a comment

This Week In Social Media

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Posted in DST, Facebook, Funds, Google, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM, Twitter, Zynga | Leave a comment

THIS WEEK IN FACEBOOK

BarackObama.com Re-launches with Focus on Facebook   President Barack Obama’s re-election campaign officially started on April 4th with the launch of a revamped BarackObama.com; and Facebook is front and center.   On the homepage, where users are prompted to add … Continue reading

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THIS WEEK IN TWITTER

Refocusing the User Value Proposition   Last week we highlighted the return to Twitter of co-Founder Jack Dorsey and indicated product changes would follow that would be designed to make the user experience more intuitive and useful for average users.  … Continue reading

Posted in This Week In Social Media, Twitter | Leave a comment

THIS WEEK IN GUEST POSTS: MONETIZING SOCIAL

  Refocusing the user value proposition for Twitter is not only designed at growing the sheer volume of the user base, if successful, this strategy will also allow Twitter to better monetize its traffic by enabling advertisers to more effectively … Continue reading

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