Facebook’s e-commerce push continues

October 9, 2012, Zak Stambor, ItnernetRetailer.com

… Facebook’s increased focus on e-commerce was inevitable, says Lou Kerner, a social media analyst and investor at The Social Internet Fund. “People spend a lot of time on Facebook and getting them to engage in e-commerce is a natural move,” he says. “Facebook just has to figure out the best way to introduce that activity on Facebook.”

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