Amazon takes a Page out of Facebook’s playbook

November 26, 2012 , Zak Stambor, Internet Retailer

… The move is also a sign that retailers are getting increasingly serious about social media, says Lou Kerner, a social media analyst and investor at The Social Internet Fund. “We’re rapidly moving to a point where social is a layer across everything on the Internet,” he says. “This is a sign the most important retailer on the web recognizes that.”

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