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loukerner

TWISM Cartoon of the Week

May 10, 2011

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This Week In Private Shares Trading

May 10, 2011

Share The Facebook auction that took place on Wednesday cleared at a price of $31.25, flat versus last week, and implying a value of $77.2 billion. Facebook had traded at its high of $31.50 for four straight weeks, beginning on March 9th, before moving down slightly.  The high price of $31.50 implied a value of [...]

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More Mobile & More Social Gaming

May 10, 2011

Share Guest Post by Todd Marks, CEO viaPlace Historically, games were always a social activity.  This began to shift in the 1970s, when arcade games became prevalent and with the introduction of PCs and game consoles, game play became a largely an individual experience. Today, powered by technology advances and prevalence of social websites like [...]

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This Week in Social Gaming

May 10, 2011

Share From the time we began tracking the social gaming sector in April 2010, the three largest developers in terms of aggregate MAUS have remained at the top.  Zynga has extended its lead growing users 7% since we began tracking in April 2010.  We also note, two weeks ago, John Schappert, left his position as [...]

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RENREN IPO 30 Times Oversubscribed

May 10, 2011

Share RENREN IPO 30 TIMES OVERSUBSCRIBED On Wednesday May 4, China-based social networking company Renren IPO’d to raise almost $750 million.  The IPO was priced at the high end of the range at $14 ($12 to $14), after the price range was revised 30% higher a week earlier due to high demand.   Renren’s net [...]

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Sponsored Stories – You’re the “Mad Men” now

May 10, 2011

Share Guest Post by Erik Ober, Founder & CEO Booshaka In January, Facebook quietly released what might become the most innovative and effective advertising product of all time — Sponsored Stories.  The new ad unit converts a user’s activity, such as “Liking” a page or using an app, into an interactive sidebar placement that can [...]

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Facebook Advertising Embracing the Second Internet Ethos

May 10, 2011

Share FACEBOOK DOMINATES DISPLAY ADS & INNOVATES PRODUCT TO REFLECT 2nd INTERNET ETHOS The Unilever campaign is an example of brands increasing experimentation with and utilization of social media.  This migration to social media platforms is reflected in Facebook’s sizable market share gains in display advertising impressions, with comScore reporting that in Q1 2011, Facebook [...]

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OBL Death & Royal Wedding Mark High Points for Social Media, Advertisers Take Notice

May 10, 2011

Share SOCIAL MEDIA BREAKS THE NEWS; AUDIENCE FLOCKS & ADVERTISERS TAKE NOTICE Last Monday at 10:25 PM EST, Keith Urbahn, a former aide to Donald Rumsfeld, tweeted: Figure 1: The Tweet Read ‘Round The World Source: Twitter From 10:45 PM – 2:20 AM EST, 27.9 million tweets were generated, breaking the record for the highest [...]

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Mayor of Jinnah Road, Abbottabad

May 4, 2011

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DEAL COMMERCE (aka Daily Deals): The New AdSense

April 27, 2011

Share A recent survey by the American Institute for Certified Public Accountants indicated that over 23 million Americans (10% of the adult population) purchased a daily deal in 2010.   There is no doubt that the Deal Commerce space (aka Daily Deals) is huge, and poised for continue growth.  But how prevalent will Deal Commerce become? [...]

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