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….The test shows the social network is working to better understand how and when consumers respond to ads on Facebook and Instagram, which should help it improve ad attribution, says Lou Kerner, a social media analyst and investor at The Social Internet Fund.
“The reason that Google has been so successful is because it’s simple to see that someone clicks and buys something,” he says. “But often that’s only the last piece in a much larger funnel. Facebook is trying to understand how Facebook and Instagram advertising leads to that search, which, if it can demonstrate, will undoubtedly increase the value of those ads.”
Fast Company, June 18th, 2014
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Change won’t come, though, until the products are “not just a little bit better but five times better,” says Kristo Kaarnmann, cofounder of the foreign exchange disrupter TransferWise, one of the startups Facebook tried to partner with on its e-money product. One five-times-better possibility? WhatsApp, the drop-dead simple messaging service that’s already used by more than 500 million people around the world. Facebook is looking for a way to make money from its expensive purchase, one that ideally wouldn’t force Facebook to trample upon the startup’s anti-advertising pledge. “WhatsApp is potentially a massive m-payment system,” says Lou Kerner, a venture capitalist and founder of the Social Internet Fund. “If you look at WeChat [a competing messaging platform], it’s already a payment system.” Or perhaps
CNBC October 31, 2013
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Facebook is “still the place teenagers can connect with all of their friends,” explains Lou Kerner, founder of The Social Internet Fund. He discusses climbing daily usage among groups other than younger teens, as well as what younger teens are using instead of Facebook.
Lou Kerner, Founder of Social Internet Fund, discusses social networking sites and their ability to keep users engaged. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”
To see video on BloombergTV click here
Inside Facebook’s latest quarterly results, with Lou Kerner, National Asset Management, and Max Wolff, GreenCrest Capital.
See video on CNBC clicking here
On the third day of Facebook’s public trading, Lou Kerner spoke on Bloomberg TV, discussing the outlook for the company’s stock.
In the wake of Facebook’s acquisition of Instagram, Lou Kerner recently hosted a conference call and published a new deck profiling the deal. Robert Scoble, Peter Relan and Vic Singh (whose slides are below), participated in the call.
To listen to a replay of the call, dial 888-632-8973, or 585-295-6791 (if outside the U.S.), The replay code is 599-456-76#
Lou Kerner said Facebook’s IPO represents a divide between old guard and the new tech community. “The world’s never seen an IPO with as much global demand outside of Wall Street as there exists for Facebook,” Kerner said. “It can have a highly successful offering even if traditional, institutional investors are tepid.”
Read the full article here: http://nyp.st/IEQUkt
Lou Kerner on Bloomberg TV
While I thoroughly enjoyed my time as a Wall Street analyst, compliance issues hampered my ability to blog on SecondShares. Now that I’m back angel investing, I look forward to sharing thoughts and analysis on the social and mobile companies I refer to as “Social Internet” companies. Just as the siloed internet companies disrupted the offline leaders (e.g. Amazon v Walmart), Social Internet companies that are BORN social, will disrupt incumbent firs internet leaders. I first outlined my thesis in the only real thought piece I wrote a year ago. I now update those thoughts in a deck “The Social Internet“. While the deck is meant to be given live (which I love doing, as it’s such a fun dynamic topic to discuss), a lot of value can be derived by reviewing the slides. Enjoy the deck, share it, and I look forward to future posts.