A Facebook test shows how the social network might use Instagram

Internet Retailer

See full post here

….The test shows the social network is working to better understand how and when consumers respond to ads on Facebook and Instagram, which should help it improve ad attribution, says Lou Kerner, a social media analyst and investor at The Social Internet Fund.

“The reason that Google has been so successful is because it’s simple to see that someone clicks and buys something,” he says. “But often that’s only the last piece in a much larger funnel. Facebook is trying to understand how Facebook and Instagram advertising leads to that search, which, if it can demonstrate, will undoubtedly increase the value of those ads.”

MONEY: FACEBOOK’S FINAL FRONTIER

Fast Company, June 18th, 2014

See full piece here

Change won’t come, though, until the products are “not just a little bit better but five times better,” says Kristo Kaarnmann, cofounder of the foreign exchange disrupter TransferWise, one of the startups Facebook tried to partner with on its e-money product. One five-times-better possibility? WhatsApp, the drop-dead simple messaging service that’s already used by more than 500 million people around the world. Facebook is looking for a way to make money from its expensive purchase, one that ideally wouldn’t force Facebook to trample upon the startup’s anti-advertising pledge. “WhatsApp is potentially a massive m-payment system,” says Lou Kerner, a venture capitalist and founder of the Social Internet Fund. “If you look at WeChat [a competing messaging platform], it’s already a payment system.” Or perhaps

Instagram: Conference Call and Deck

In the wake of Facebook’s acquisition of Instagram, Lou Kerner recently hosted a conference call and published a new deck profiling the deal. Robert Scoble, Peter Relan and Vic Singh (whose slides are below), participated in the call.

To listen to a replay of the call, dial 888-632-8973, or 585-295-6791 (if outside the U.S.), The replay code is 599-456-76#

The Social Internet

While I thoroughly enjoyed my time as a Wall Street analyst, compliance issues hampered my ability to blog on SecondShares.  Now that I’m back angel investing, I look forward to sharing thoughts and analysis on the social and mobile companies I refer to as “Social Internet” companies.  Just as the siloed internet companies disrupted the offline leaders (e.g. Amazon v Walmart), Social Internet companies that are BORN social, will disrupt incumbent firs internet leaders.  I first outlined my thesis in the only real thought piece I wrote a year ago.  I now update those thoughts in a deck “The Social Internet“.  While the deck is meant to be given live (which I love doing, as it’s such a fun dynamic topic to discuss), a lot of value can be derived by reviewing the slides.   Enjoy the deck, share it, and I look forward to future posts.