From the category archives:

Facebook

Facebook Unveils Facebook-Studio, a Stand-Alone Community for Advertisers

April 27, 2011

Share Last week, Facebook launched a stand-alone community site for the advertising community that is increasingly looking to spend brand dollars on the Facebook platform. Reflecting the essence of its social networking DNA, the site allows advertisers to share the work they’re producing on Facebook and browse other examples from their peers. Unlike Myspace which [...]

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Mutual Fund T. Rowe Price Discloses $190 MM in Investments Facebook

April 27, 2011

Share T. Rowe Price disclosed that as of the end of March, the mutual fund had invested a total of $190 million in Facebook at an average price of $25 per share, distributed across 20 funds.  These shares were purchased through a Facebook-sanctioned private offering of employee stock. In addition to disclosing their investment in [...]

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The Like Button Celebrates Its 1-Year Birthday

April 27, 2011

Share Facebook’s ability to innovate at breakneck pace is unmatched as the company strives to achieve its goal of ubiquity. On April 21st, 2010, Facebook released the “Like” button.  On April 21, 2011, the one-year anniversary of its introduction, Facebook revealed what an amazing year it’s been for the feature: More than 2.5 million websites [...]

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Celebrity Influence – and Economy – Grows Online

April 27, 2011

Share Guest Post by Ryan Steelberg, CEO Brand Affinity Technologies Over the last two years, we’ve seen a seismic change in the relationship between celebrities and fans. Online media provides 24/7 access to news, gossip, and anything and everything consumers want to know about their favorite celebrities. Social media takes this dynamic further: people can [...]

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TWISM INFOGRAPHIC OF THE WEEK

April 27, 2011

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THIS QUARTER IN VENTURE FUNDING – Q1 2011

April 27, 2011

Share In a comprehensive review of the VC transactions in Q1 2011, we identified each investment made in a company we classified as a Social Media focused company. VC funding of Social Media companies rocketed to $2.18 billion in Q1, surpassing the $1.6 billion raised by Social Media companies for full-year 2010.  This surge was [...]

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Facebook Advertising Showing Improvements

April 27, 2011

Share In a report released this week, Efficient Frontier reported that cost-per-click rates on Facebook ads increased by 40% in Q1 ‘11 versus the prior quarter (Q4 ’10).  While we appreciate the strong macro trends driving Internet advertising growth, and Facebook’s improving optimization techniques, we were still very impressed by this significant growth, particularly given [...]

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Facebook Friends Baidu

April 27, 2011

Share News of a potential partnership between Facebook and Baidu surfaced this week. Why China? Facebook is entering China at a time when China is adding 10 million Internet users every month to a current Internet user base of 457 million (still only 34% penetration).  In addition to this massive user base, China’s online advertising [...]

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Social Media: The Crazy Girlfriend

April 11, 2011

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This Week In Social Media

April 8, 2011

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