Category Archives: Guest Author

Sponsored Stories – You’re the “Mad Men” now

Guest Post by Erik Ober, Founder & CEO Booshaka In January, Facebook quietly released what might become the most innovative and effective advertising product of all time — Sponsored Stories.  The new ad unit converts a user’s activity, such as … Continue reading

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DEAL COMMERCE (aka Daily Deals): The New AdSense

A recent survey by the American Institute for Certified Public Accountants indicated that over 23 million Americans (10% of the adult population) purchased a daily deal in 2010.   There is no doubt that the Deal Commerce space (aka Daily Deals) … Continue reading

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Celebrity Influence – and Economy – Grows Online

Guest Post by Ryan Steelberg, CEO Brand Affinity Technologies Over the last two years, we’ve seen a seismic change in the relationship between celebrities and fans. Online media provides 24/7 access to news, gossip, and anything and everything consumers want … Continue reading

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This Week In Social Media

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Posted in DST, Facebook, Funds, Google, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM, Twitter, Zynga | Leave a comment

THIS WEEK IN GUEST POSTS: MONETIZING SOCIAL

  Refocusing the user value proposition for Twitter is not only designed at growing the sheer volume of the user base, if successful, this strategy will also allow Twitter to better monetize its traffic by enabling advertisers to more effectively … Continue reading

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The Need for More Data… Facebook: Audience Targeting and Monetization Trends

  Guest Post by Rob Leathern, CEO and Founder, XA.net (creator of optim.al)   Facebook has established itself as the number-one source of online user data, and is rapidly becoming one of the premiere advertising destinations on the web.  Monetization, … Continue reading

Posted in Facebook, Guest Author, secondmarket, This Week In Social Media, TWISM | 1 Comment

Permission Marketing Helping Sites Leverage Social Graph To Better Monetize

Guest Post by Liza Hausman Vice President of Marketing, Gigya In 1999 “Permission Marketing” was the buzzword of the year when Seth Godin wrote a book about “turning strangers into friends and friends into customers.” As Godin told marketers, “By … Continue reading

Posted in Facebook, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM, Twitter, Yahoo | Leave a comment

Peeling the Onion To Understand Lifetime Value of Social Media

Guest Post by Matt Monahan, Epic Social Director     Long before the Social Web was invented, email marketers and search marketers were building scalable, sustainable businesses by understanding two simple principles; their customer’s life-time value (LTV) and their customer’s … Continue reading

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Adgregate – Provider of Secure Social Commerce

Guest Post by John Underwood, COO Adgregate   The Goldman chart was based on surveying users, not research into actual user behavior.  Actual user behavior reveals a greater social network influence.  For example, Amazon referral traffic data indicates that Google … Continue reading

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Bonobos (Men’s Clothing That Really Fits): Conversational Social Media

Guest Post by Richard Mumby, VP Marketing at Bonobos   Bonobos is the largest apparel brand ever launched purely over the Internet. Because we use a web-driven model, customer interactions are not just to drive immediate sales. Every touch point … Continue reading

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