From the category archives:

Guest Author

How will Facebook and the Global Economy Interact in the Future?

April 8, 2011

Share Guest Post by Venessa Miemis, The Future of Facebook Project, excerpts from full blog post at EmergentByDesign.com           Credits as Currency Facebook Credits are a virtual currency used within Facebook for the purchase of virtual goods related to applications managed on the Facebook platform. They’re like tokens you’d use to [...]

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General Questions & Considerations of a Secondary Market Transaction

April 8, 2011

Share Guest Post by Mitchell C. Littman, Esq.     So, what is a Secondary Market Transaction? A Secondary Market Transaction is a negotiated private sale of restricted securities of an Issuer whose securities are not publicly traded. Some transactions are effected directly from Seller to Buyer and in some instances one or both parties [...]

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THIS WEEK IN OTHER SOCIAL MEDIA NEWS

April 8, 2011

Share GOOGLE RELEASES “+1” TO CHALLENGE FACEBOOK’S “LIKE” BUTTON By Kerry Rice, Wedbush Analyst   Google introduced its new search feature, +1, Wednesday afternoon, which integrates recommended information from “friends” in a users search results. To utilize +1, users must have a Google profile, which is also where users will manage their +1 recommendations. The [...]

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Kabam: De-risking video game development

March 28, 2011

Share Guest post by Chris Carvalho, Kabam COO Kabam is poised to disrupt the overall games market by leveraging the social Internet to create a game experience that keeps users engaged and by utilizing a free-to-play virtual goods model where consumers only pay for what they want once they have derived value from playing the [...]

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ShoeDazzle: Acquiring customers rapidly and cost-effectively

March 28, 2011

Share Guest post by Brian Lee, ShoeDazzle CEO ShoeDazzle recreates the high-end boutique experience online by building intimate experiences customized for all of its members.   The results have been astounding, as ShoeDazzle is now the #1 online fashion brand on facebook with over 700,000 fans.  With users embracing the ShoeDazzle experience, the company has seen [...]

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ShoeDazzle: Acquiring customers rapidly and cost-effectively

March 28, 2011

Share Guest post by Brian Lee, ShoeDazzle CEO ShoeDazzle recreates the high-end boutique experience online by building intimate experiences customized for all of its members.   The results have been astounding, as ShoeDazzle is now the #1 online fashion brand on facebook with over 700,000 fans.  With users embracing the ShoeDazzle experience, the company has seen [...]

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BranchOut: Leveraging facebook’s social graph to professionally network

March 27, 2011

Share Guest post by Mike Del Ponte, BranchOut Marketing Manager In July 2010, San Francisco based entrepreneur Rick Marini got a call from a friend who was looking for a sales lead at a particular company. Marini thought he knew someone at that company, but he couldn’t remember exactly who it was.  He tried searching [...]

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Jive Software: Allowing social collaboration to improve work efficiency

March 27, 2011

Share Guest post by Ari Newman, Jive What’s happening in the consumer world is fundamentally changing the way we create, consume, and share information.  Technology is no longer a barrier in our personal lives, and it shouldn’t be a barrier in our work lives. We are seeing and hearing this trend in-play, as more and [...]

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SB Nation: Creating local forums for passionate sports conversation

March 27, 2011

Share Guest post by Jim Bankoff, SB Nation CEO  Tyler Bleszinski was frustrated.  As a diehard fan of the Oakland A’s, he wasn’t the only one who noticed that the national sports media did not pay attention to his team (with the possible exception of when the Yankees or Red Sox came through town).  [...]

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EpicSocial: Tips for Effective Social Marketing

March 27, 2011

Share Guest post by Matt Monahan, EpicSocial Director Matt’s tip of the week: Focus on NewsFeed Optimization facebook has an algorithm call EdgeRank that surfaces the most relevant content to the top of the NewsFeed.  The exact details of the EdgeRank algorithm are know by few, but the two major drivers of relevance between Brands [...]

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