Category Archives: secondmarket

Social Media: The Crazy Girlfriend

Posted in Facebook, foursquare, Groupon, Location Based, secondmarket, Twitter | Leave a comment

This Week In Social Media

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Posted in DST, Facebook, Funds, Google, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM, Twitter, Zynga | Leave a comment

THIS WEEK IN FACEBOOK

BarackObama.com Re-launches with Focus on Facebook   President Barack Obama’s re-election campaign officially started on April 4th with the launch of a revamped BarackObama.com; and Facebook is front and center.   On the homepage, where users are prompted to add … Continue reading

Posted in Facebook, secondmarket, This Week In Social Media, TWISM | Leave a comment

The Need for More Data… Facebook: Audience Targeting and Monetization Trends

  Guest Post by Rob Leathern, CEO and Founder, XA.net (creator of optim.al)   Facebook has established itself as the number-one source of online user data, and is rapidly becoming one of the premiere advertising destinations on the web.  Monetization, … Continue reading

Posted in Facebook, Guest Author, secondmarket, This Week In Social Media, TWISM | 1 Comment

Permission Marketing Helping Sites Leverage Social Graph To Better Monetize

Guest Post by Liza Hausman Vice President of Marketing, Gigya In 1999 “Permission Marketing” was the buzzword of the year when Seth Godin wrote a book about “turning strangers into friends and friends into customers.” As Godin told marketers, “By … Continue reading

Posted in Facebook, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM, Twitter, Yahoo | Leave a comment

Peeling the Onion To Understand Lifetime Value of Social Media

Guest Post by Matt Monahan, Epic Social Director     Long before the Social Web was invented, email marketers and search marketers were building scalable, sustainable businesses by understanding two simple principles; their customer’s life-time value (LTV) and their customer’s … Continue reading

Posted in Facebook, Guest Author, secondmarket, TWISM, Twitter, Uncategorized | Leave a comment

Adgregate – Provider of Secure Social Commerce

Guest Post by John Underwood, COO Adgregate   The Goldman chart was based on surveying users, not research into actual user behavior.  Actual user behavior reveals a greater social network influence.  For example, Amazon referral traffic data indicates that Google … Continue reading

Posted in Facebook, Guest Author, secondmarket, This Week In Social Media, TWISM | Leave a comment

Bonobos (Men’s Clothing That Really Fits): Conversational Social Media

Guest Post by Richard Mumby, VP Marketing at Bonobos   Bonobos is the largest apparel brand ever launched purely over the Internet. Because we use a web-driven model, customer interactions are not just to drive immediate sales. Every touch point … Continue reading

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How will Facebook and the Global Economy Interact in the Future?

Guest Post by Venessa Miemis, The Future of Facebook Project, excerpts from full blog post at EmergentByDesign.com           Credits as Currency Facebook Credits are a virtual currency used within Facebook for the purchase of virtual goods … Continue reading

Posted in Facebook, Financing, Guest Author, IPO, secondmarket, This Week In Social Media, TWISM | Leave a comment

THIS WEEK IN PRIVATE SHARES TRADING

Facebook Value Stays Steady at $77.8B   The market for trading private shares is still in its infancy, and while there are hundreds of private companies with shares available for trading, Facebook continues to dominate trading actively, with Twitter, Groupon, … Continue reading

Posted in DST, Facebook, Financing, IPO, secondmarket, This Week In Social Media, TWISM, Twitter | Leave a comment