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Peeling the Onion To Understand Lifetime Value of Social Media

April 8, 2011

Share Guest Post by Matt Monahan, Epic Social Director     Long before the Social Web was invented, email marketers and search marketers were building scalable, sustainable businesses by understanding two simple principles; their customer’s life-time value (LTV) and their customer’s acquisition cost.  The customer LTV principle has not evaporated along with the many industries [...]

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March 15, 2011

Share Click Here For PDF Version of Twism 3-14-11

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John Underwood – COO, Adgregate

March 15, 2011

Share Adgregate launched in mid-2010, to help retailers sell on Facebook. Today, Adgregate has over 50 clients among the top Intenet 500 retailers. Retailers pay Adgregate a startup fee, as a percentage of the transactions consummated. Many retailers have accumulated large numbers of fans on Facebook. While Fanpages are an important part of any companies Facebook/social media [...]

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This Week In Social Media-March 8, 2011

March 9, 2011

Share Click Here For PDF.

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Lou Kerner on Bloomberg: Facebook and Google continue to grow more “interdependent”

February 13, 2011

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Zynga’s Cityville Is Aggregating A Giant Metropolis, Becomes The First Game on Facebook To Pass 100 Million MAUs

January 20, 2011

Share Zynga’s CityVille surged past 100mm Monthly Active Users (MAUs) on January 13, just 41 days after its release, becoming the first game in Facebook history to break that milestone. Cityville become the biggest game in Facebook history on January 1, by surpassing the 83.7 million mark set by Zynga’s Farmville on March 11, 2010.  [...]

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VC Funding of Social Media Companies Soars to $819 Million in the Fourth Quarter

January 10, 2011

Share In a comprehensive review of the thousands of VC transactions in 2010, we attempted to identify each investment that was made in a company we considered to be a Social Media focused company.  We then looked at each of those Social Media companies, and tried to identify each company that was, or will be, [...]

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This Week in Social Media – Special Edition

January 4, 2011

Share Goldman’s $450 million investment in Facebook is a win/win for both companies as the smartest investment bank on the planet is effectively partnered with the most transformational internet company the world has ever seen. While we believe Facebook could be free cash flow positive in 2011, even as it rapidly scales its cap-ex, the investment [...]

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Lou Kerner on CNBC:Goldman’s investment in Facebook

January 4, 2011

Share Lou Kerner, Social Media Analyst at Wedbush Securities and Partner at Secondshares.com, talks about Goldman Sachs and their investment with DST in Facebook On CNBC.

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Lou Kerner on Bloomberg:Goldman’s investment in Facebook

January 4, 2011

Share Lou Kerner, Social Media Analyst at Wedbush Securities and Partner at Secondshares.com, talks about Goldman Sachs and their investment with DST in Facebook On Bloomberg.

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