May 7, 2010
Share While Facebook and Zynga should be the best of friends, as their relationship has been massively mutually beneficial, business relationships are like marriages, unless each party is willing to give 70%, they don’t always work out. In this case, Facebook has ratcheted down the different channels Zynga historically used to advertise freely to the [...]
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May 3, 2010
Share While Zynga’s Treasure Isle continued its ascent last week, adding over 4.2mm Monthly Active Users (MAUs) to pass 25mm total, and become the 4th biggest game on the Facebook platform (passing Mafia Wars and Petville) every other major Zynga title lost MAUs for the week. Farmville had it largest weekly MAU decline, dropping 2.3mm [...]
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Zynga and Facebook At War?
May 7, 2010Share While Facebook and Zynga should be the best of friends, as their relationship has been massively mutually beneficial, business relationships are like marriages, unless each party is willing to give 70%, they don’t always work out. In this case, Facebook has ratcheted down the different channels Zynga historically used to advertise freely to the [...]