DEAL COMMERCE (aka Daily Deals): The New AdSense

April 27, 2011

Share A recent survey by the American Institute for Certified Public Accountants indicated that over 23 million Americans (10% of the adult population) purchased a daily deal in 2010.   There is no doubt that the Deal Commerce space (aka Daily Deals) is huge, and poised for continue growth.  But how prevalent will Deal Commerce become? [...]

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President Obama Visits Facebook, Gets Mark Zuckerberg To Wear Jacket & Tie for Second Time

April 27, 2011

Share Recalling memories of then-Governor Bill Clinton campaigning on MTV in 1992, on Wednesday President Obama engaged the Facebook Generation by leveraging Facebook Live capabilities to broadcast his town hall meeting at Facebook headquarters to the Facebook audience.   While the President didn’t break the record Facebook Live audience of 1.2 million who watched Katy Perry [...]

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Facebook Unveils Facebook-Studio, a Stand-Alone Community for Advertisers

April 27, 2011

Share Last week, Facebook launched a stand-alone community site for the advertising community that is increasingly looking to spend brand dollars on the Facebook platform. Reflecting the essence of its social networking DNA, the site allows advertisers to share the work they’re producing on Facebook and browse other examples from their peers. Unlike Myspace which [...]

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Mutual Fund T. Rowe Price Discloses $190 MM in Investments Facebook

April 27, 2011

Share T. Rowe Price disclosed that as of the end of March, the mutual fund had invested a total of $190 million in Facebook at an average price of $25 per share, distributed across 20 funds.  These shares were purchased through a Facebook-sanctioned private offering of employee stock. In addition to disclosing their investment in [...]

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The Like Button Celebrates Its 1-Year Birthday

April 27, 2011

Share Facebook’s ability to innovate at breakneck pace is unmatched as the company strives to achieve its goal of ubiquity. On April 21st, 2010, Facebook released the “Like” button.  On April 21, 2011, the one-year anniversary of its introduction, Facebook revealed what an amazing year it’s been for the feature: More than 2.5 million websites [...]

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Walmart Buys Kosmix for $300 MM, Integrating the Social Graph into the Online Shopping Experience

April 27, 2011

Share In our Second Internet Report, published on March 24th, we described how Amazon, not Walmart, became the dominant Internet retailer because the core competencies needed to succeed online were ingrained in Amazon’s DNA whereas Walmart was an offline retailer at its core with a secondary focus online. Recognizing the paradigm shift that is underway [...]

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Celebrity Influence – and Economy – Grows Online

April 27, 2011

Share Guest Post by Ryan Steelberg, CEO Brand Affinity Technologies Over the last two years, we’ve seen a seismic change in the relationship between celebrities and fans. Online media provides 24/7 access to news, gossip, and anything and everything consumers want to know about their favorite celebrities. Social media takes this dynamic further: people can [...]

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Social Media Advertising Rivals Paid Search and Dominates Display

April 27, 2011

Share Guest post by Chris Cunningham, co-founder & CEO appssavvy The emergence of social media has dramatically changed consumer behavior. People now spend more time online performing social activities than they do on email, content portals and instant messaging combined. Despite this profound behavioral shift, online ad inventory and delivery has gone largely unchanged, while [...]

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TWISM INFOGRAPHIC OF THE WEEK

April 27, 2011

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TWISM CARTOON OF THE WEEK

April 27, 2011

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